The Future of CDP Category: Facts, Fiction, and Myths w/ Michael Katz, mParticle, CEO Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

The Future of CDP Category: Facts, Fiction, and Myths w/ Michael Katz, mParticle, CEO

October 04, 2022 • Simon Data • Season 1 • Episode 30

In this week’s episode of Data Unlocked, Jason sits down for a second time with Michael Katz, the co-founder and CEO of mParticle.

Before founding mParticle, Michael was the CEO of interclick, a data-driven advertising network, before selling it to Yahoo for $270 million.

Today, he’s at the head of mParticle.

mParticle is a customer data platform for multi-channel consumer brands. Their work helps the world's best brands unify data across all consumer touch points in order to optimize marketing outcomes and CX.

In this episode, Michael discusses the future of CDP, the technology and market changes that are affecting today’s CDP landscape, the driving forces shaping the CDP category, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Market changes affecting the CDP space (01:04)

CDP trends (13:49)

Why you need good access to data (21:48)

Where to learn about mParticle (33:54)

Additional Resources:

Get in contact with Michael here.

Learn more about mParticle here.

Listen to Michael’s first discussion on Data Unlocked here.

Learn more about us here.

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