A Candid Conversation about the Future of the CDP with Michael Katz, CEO & Co-Founder, mParticle Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

A Candid Conversation about the Future of the CDP with Michael Katz, CEO & Co-Founder, mParticle

March 16, 2022 • Simon Data • Season 1 • Episode 13

In this episode of Data Unlocked, Jason is joined by Michael Katz, CEO and Founder of mParticle, a Customer Data Platform (CDP) founded in 2013. Jason & Michael dissect the aspect of the CDP category and consider the basics around the data value chain - starting with collection, governance, and aggregation - and ending with marketing & business enablement to affect data-driven outcomes across segmentation, personalization, and cross-channel targeting.

The two then go on to discuss emerging technologies in the modern data stack, reverse ETL, and a next-generation set of MarTech tools & channels. Finally, they chat about the future of the CDP - including a dissection of Simon Data & mParticle’s respective offerings and how the two solutions can and do co-exist today to drive great business outcomes.