In this episode of Data Unlocked, Jason is joined by Michael Katz, CEO and Founder of mParticle, a Customer Data Platform (CDP) founded in 2013. Jason & Michael dissect the aspect of the CDP category and consider the basics around the data value chain - starting with collection, governance, and aggregation - and ending with marketing & business enablement to affect data-driven outcomes across segmentation, personalization, and cross-channel targeting.
The two then go on to discuss emerging technologies in the modern data stack, reverse ETL, and a next-generation set of MarTech tools & channels. Finally, they chat about the future of the CDP - including a dissection of Simon Data & mParticle’s respective offerings and how the two solutions can and do co-exist today to drive great business outcomes.