In this week’s episode of Data Unlocked, Jason sits down for a second time with Michael Katz, the co-founder and CEO of mParticle.
Before founding mParticle, Michael was the CEO of interclick, a data-driven advertising network, before selling it to Yahoo for $270 million.
Today, he’s at the head of mParticle.
mParticle is a customer data platform for multi-channel consumer brands. Their work helps the world's best brands unify data across all consumer touch points in order to optimize marketing outcomes and CX.
In this episode, Michael discusses the future of CDP, the technology and market changes that are affecting today’s CDP landscape, the driving forces shaping the CDP category, and more.
Ready to learn?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Market changes affecting the CDP space (01:04)
CDP trends (13:49)
Why you need good access to data (21:48)
Where to learn about mParticle (33:54)
Additional Resources:
Get in contact with Michael here.
Learn more about mParticle here.
Listen to Michael’s first discussion on Data Unlocked here.
>>
Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!
In this week’s episode of Data Unlocked, Jason sits down for a second time with Michael Katz, the co-founder and CEO of mParticle.
Before founding mParticle, Michael was the CEO of interclick, a data-driven advertising network, before selling it to Yahoo for $270 million.
Today, he’s at the head of mParticle.
mParticle is a customer data platform for multi-channel consumer brands. Their work helps the world's best brands unify data across all consumer touch points in order to optimize marketing outcomes and CX.
In this episode, Michael discusses the future of CDP, the technology and market changes that are affecting today’s CDP landscape, the driving forces shaping the CDP category, and more.
Ready to learn?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Market changes affecting the CDP space (01:04)
CDP trends (13:49)
Why you need good access to data (21:48)
Where to learn about mParticle (33:54)
Additional Resources:
Get in contact with Michael here.
Learn more about mParticle here.
Listen to Michael’s first discussion on Data Unlocked here.
>>
Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!