Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences - with Brad Jakeman, Co-Founder at Rethink Food and Senior Adviser at Boston Consulting Group Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

All Episodes

Data Unlocked

Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences - with Brad Jakeman, Co-Founder at Rethink Food and Senior Adviser at Boston Consulting Group

November 16, 2021 • Simon Data

Brands and consumer marketers still have a long way to go when it comes to understanding consumer intentionality.

Imagine you're helping your friend pick out a new car to buy. You conduct research on behalf of your friend. Your friend buys the car you recommend, and then for the next two months, you receive ads to buy a new car.

According to Brad Jakeman, this is a typical example of a brand not truly understanding the consumer's intention. Intentionality goes far beyond behaviors on a surface level, such as searching for a new car in this case.

Suppose the brand was to leverage data correctly to understand that you are helping your friend pick out a new car and not buy one yourself. In that case, the brand could deploy a very different, more effective, and less intentional marketing strategy.

Check out the latest episode of the Data Unlocked podcast to hear more insights on Leveraging Data & Understanding Consumer Intentionality To Drive Better Experiences.