How to Get the Most Out of Your Marketing Attribution With Ron Jacobson, Founder and CEO of Rockerbox Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

How to Get the Most Out of Your Marketing Attribution With Ron Jacobson, Founder and CEO of Rockerbox

May 07, 2024 • Simon Data • Episode 54

If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!

In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform.

Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.

Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age. They touch on the phasing out of third-party cookies, the rise of first-party data strategies, the importance of building a more reliable foundation for attribution modeling, and more.

Want to learn more?

Then tune in now!

Key Takeaways:

Intro (00:00)

How the cookie landscape is changing (00:42)

How third-party cookies are depreciating (04:16)

The new world of marketing attribution (07:30)

What are you getting out of your marketing measurements? (12:07)

The importance of bringing data back into the ecosystem (19:42)

Who would you have this conversation with again? (21:26)

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