How to Put the PERSON Back in Personalization With Lockie Andrews, Founder and CEO of Catalyst Consulting Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

How to Put the PERSON Back in Personalization With Lockie Andrews, Founder and CEO of Catalyst Consulting

February 06, 2024 • Simon Data • Episode 53

In this week’s episode of Data Unlocked, Jason sits down with Lockie Andrews, the founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US.
With years of experience in building brands, Lockie is an innovator who focuses on leveraging digital technology to transform go-to-market operations and strategies and employing diversity to seek differentiation.
For the past 17 years, Lockie has been leading the charge at Catalyst Consulting, a boutique advisory firm specializing in innovation, analytics and leveraging digital technologies to increase revenue, improve marketing and sales, and enhance operational efficiency.
Their work focuses specifically on digital marketing, performance marketing, and performance branding.
In this episode, Lockie and Jason discuss the intersection of creativity, technology, and business strategy in the field of digital marketing and branding. They particularly focus on personalizing customer experiences and leveraging generative AI for effective marketing and operational efficiencies.
They also dive deep into Lockie’s experience building brands, specifically the small EU-based hair care brand RICH Hair Care as well as exploring a number of other topics across data, gen AI, and CDPs.
Want to learn more?
Then tune in now!

Key Takeaways:

Intro (00:00)
Meet Lockie (00:59)
RICH Hair Care (06:03)
The benefits of gen AI (09:28)
Leveraging AI for marketing (13:34)
The intersection of first-party data and AI (21:44)
Who would you have this conversation with again? (23:34)

Additional Resources:

Get in contact with Lockie here.
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