Why Data Is the Lifeblood of an Efficient Email Marketing Strategy With Chris Marriott Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

Why Data Is the Lifeblood of an Efficient Email Marketing Strategy With Chris Marriott

August 08, 2023 • Simon Data • Episode 48

In this week’s episode of Data Unlocked, Jason sits down with Chris Marriott, the president and founder of Email Connect.

Chris has decades of experience in digital marketing and vendor selection. He has previously served as a tenured executive at Acxiom, where he managed and expanded the global digital and email services division.

More recently, he was VP of Consulting for The Relevancy Group.

Today, he is at the head of Email Connect, which he founded back in 2012.

Email Connect is a company that provides consulting support for marketers who want to change their current ESP and/or CDP. Their work is all about helping their clients connect with the right marketing technology solutions for email and multichannel marketing.

They have worked with some of the biggest names on the market, such as Bed Bath & Beyond, American Airlines, Sephora, and many more.

In this episode, Chris and Jason discuss how data can make or break your email campaigns, the importance of gathering the right data for an efficient email strategy, the evolution of email and email platforms, and more.

Are you ready?

Let’s dive in.

Key Takeaways:

Intro (00:00)

The evolution of email (02:54)

The core problems of email (09:35)

The current technology and category trends (16:17)

Who would you have this conversation with again? (25:11)

Additional Resources:

Get in contact with Chris here.

Learn more about Email Connect here.

Learn more about us here.

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