The Strategy Behind Your CDP: How CDPs Can Transform Your Business w/ Aric Zion, CEO of Zion & Zion Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

The Strategy Behind Your CDP: How CDPs Can Transform Your Business w/ Aric Zion, CEO of Zion & Zion

June 27, 2023 • Simon Data • Episode 45

In this week’s episode of Data Unlocked, Jason sits down with Aric Zion, CEO of Zion & Zion.

Aric is an entrepreneur with decades of experience in marketing. He has several international experiences, including positions with Intergraph, where he was based in The Netherlands, and additional assignments with Nortel Networks where he was based in Tokyo, then London.

Today, he is at the head of Zion & Zion, a full-service agency with a fully-staffed CDP practice. They pride themselves on meeting their clients at what they refer to as “the intersection of strategy and creativity.” Some of their biggest clients include Sun Health, Goodwill Industries, and Walmart.

In this episode, Aric and Jason discuss Zion & Zion’s work, how CDPs can transform businesses, how to build an effective CDP strategy, what an efficient CDP deployment looks like, the importance of using the right key dimensions to build your CDP strategy, and more.

Are you ready?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Aric (00:44)

What are the key dimensions required to build an effective CDP strategy? (01:50)

What an effective CDP deployment looks like (08:06)

The questions to ask around support for data before working on your CDP strategy (14:50)

If you had to have this conversation with anyone else, who would it be? (21:33)

Additional Resources:

Get in contact with Aric here.

Learn more about Zion & Zion here.

Learn more about us here.

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