The Three Things Every Marketer Needs to Know About Identity w/ Gareth Davies Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

The Three Things Every Marketer Needs to Know About Identity w/ Gareth Davies

June 13, 2023 • Simon Data • Episode 44

In this week’s episode of Data Unlocked, Jason sits down with Gareth Davies, the SVP of product at TransUnion.

Gareth is an entrepreneur, GM, and product leader who focuses on solving meaningful problems with data.

With over fifteen years of experience in the marketing industry, Gareth has worked with big names, such as Google, Crisp, and LiveRamp.

Today, he is SVP of Product at TransUnion.

TransUnion is one of the biggest consumer credit reporting agencies in the US. Their work aims to ensure that individuals are reliably represented in global commerce so consumers and organizations can transact with confidence and achieve great things.

In this episode, Gareth and Jason discuss TransUnion’s work, three things marketers need to know about identity, how using identity can help you create a better marketing strategy, and more.

Are you ready?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Gareth (00:37)

Let’s talk about identity (02:52)

The importance of customer insights (09:01)

The key concepts you need to know (15:57)

How to increase the reach of your ad strategy (21:40)

One final question (28:01)

Additional Resources:

Get in contact with Gareth here.

Learn more about TransUnion here.

Learn more about us here.

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