Taking a Critical Look at the ROI of Direct Mail & Your Channel Mix With David Wachs, CEO of Handwrytten Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

Taking a Critical Look at the ROI of Direct Mail & Your Channel Mix With David Wachs, CEO of Handwrytten

May 30, 2023 • Simon Data • Season 1 • Episode 43

In this week’s episode of Data Unlocked, Jason sits down with David Wachs, the CEO of Handwrytten.

David is a serial entrepreneur with decades of experience in the marketing industry. He has been featured on the front page of the Washington Post, and has been interviewed by Direct Marketing News, Crain’s Chicago Business, the American Express OPEN network, and others.

Prior to founding Handwrytten, David founded Cellit, a mobile marketing platform and mobile agency. Under David’s leadership, Cellit became a leading player in the mobile marketing space and invented the concept of mobile customer relationship management.

Today, he is at the head of Handwrytten.

Handwrytten is the largest provider of automated handwritten notes in the world. The platform allows customers to send notes from their CRM system, such as Salesforce or through custom integration.

Used by major companies, Handwrytten is revolutionizing the way brands and people connect.

In this episode, David and Jason discuss Handwrytten, why you should be sending your customers handwritten notes, the renaissance of direct mail, and more.

Are you ready?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet David (00:34)

Why you should be sending handwritten notes (03:35)

Why personalization matters (08:48)

A quick example from David (17:11)

One final question (18:33)

Additional Resources:

Get in contact with David here.

Learn more about Handwrytten here and here.

Learn more about us here.

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