Why You Should Be Focusing On Marketing Contribution and Not Attribution w/ Ben Dutter, SVP of Strategy, Power Digital Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

All Episodes

Data Unlocked

Why You Should Be Focusing On Marketing Contribution and Not Attribution w/ Ben Dutter, SVP of Strategy, Power Digital

May 09, 2023 • Simon Data • Season 1 • Episode 42

In this week’s episode of Data Unlocked, Jason sits down with Ben Dutter, SVP of Strategy at Power Digital.

Ben is a marketer with decades of experience. He focuses on maximizing marketing ROI, incrementality, and strategy for hundreds of brands.

Before becoming the SVP of Power Digital, Ben worked as their VP of Performance Marketing. His work was focused on building and leading the media planning team as well as working on strategy and client retention for Power Digital.

Power Digital is a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.

They help their clients grow their businesses by developing custom marketing playbooks fueled by data, market trends, and industry insights. This helps their clients set themselves apart from their competition.

In this episode, Ben and Jason discuss some of the Best Practices around the marketing funnel and customer lifecycle, the strategies behind them, how to measure them, and more.

Ready for this?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Ben (00:29)

Let’s talk about marketing measurement (00:58)

Ben shares a few real-world examples (06:12)

Measurement challenges (12:22)

Bonus question (19:12)

Additional Resources:

Get in contact with Ben here.

Learn more about Power Digital here.

Learn more about us here.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!