The Methods and Math Behind Understanding Channel Performance With Michael Kaminsky, CEO of Recast Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

The Methods and Math Behind Understanding Channel Performance With Michael Kaminsky, CEO of Recast

April 25, 2023 • Simon Data • Season 1 • Episode 41

In this week’s episode of Data Unlocked, Jason sits down with Michael Kaminsky, the founder and CEO of Recast.

Michael is a trained econometrician with a background in healthcare and environmental economics.

Before founding Recast, he built the marketing science team at men’s grooming brand Harry’s Grooming.

Today, he is using his expertise to grow Recast.

Recast is a media measurement platform that helps marketing teams save millions of dollars of wasted advertising budget through a proprietary measurement model.

In this episode, Michael and Jason discuss how to measure marketing results for non-trackable channels, why Michael started Recast, how to allocate your marketing budget, the importance of upper funnel awareness, and more.

Ready to learn more?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Michael (00:36)

The founding story of Recast (02:00)

From Meta and Google Analytics to upper funnel marketing (07:15)

Some examples from Michael (14:09)

It’s all about balance (19:48)

Bonus question (22:48)

Additional Resources:

Get in contact with Michael here.

Learn more about Recast here.

Learn more about us here.

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