Why Bobbie Turned off All Marketing in 2022 and What They Learned About Attribution w/ Cherene Aubert, Head of Growth at Bobbie Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

Why Bobbie Turned off All Marketing in 2022 and What They Learned About Attribution w/ Cherene Aubert, Head of Growth at Bobbie

April 11, 2023 • Simon Data • Season 1 • Episode 38

In this week’s episode of Data Unlocked, Jason sits down with Cherene Aubert, Head of Growth at Bobbie.

With over a decade of marketing experience, Cherene is an award-winning ecommerce leader who’s grown over a hundred direct-to-consumer businesses.

Today, Cherene is using her expertise to help grow Bobbie.

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Their European-style recipe is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification.

In this episode, Cherene and Jason discuss the transformative time Bobbie went through during the pandemic, navigating the Great Formula Shortage of 2022, what’s driving the company’s marketing, how Cherene went from Head of Growth to Head of Slowth, and more.

Ready to learn more?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Cherene (00:41)

Let’s talk about the process (04:02)

Bobbie’s marketing strategy (12:07)

It’s not a discount, it’s education (14:49)

One last question (18:00)

Additional Resources:

Get in contact with Cherene here.

Learn more about Bobbie here.

Learn more about us here.

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