Demystifying Crypto: A Candid Conversation With Mayur Gupta, CMO of Kraken Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

Demystifying Crypto: A Candid Conversation With Mayur Gupta, CMO of Kraken

March 14, 2023 • Simon Data • Season 1 • Episode 38

In this week’s episode of Data Unlocked, Jason sits down for a second time with Mayur Gupta, the CMO of Kraken.

Mayur is an engineer who evolved into a marketer with several pivots through his career.

He spent the first half of his career in tech and product management, but today, his focus has shifted to marketing.

Mayur has worked with some of the biggest companies in the world, such as Spotify, IBM, Freshly, and now Kraken.

Kraken is a digital asset exchange whose mission is to accelerate the adoption of cryptocurrency. They help their customers buy, sell, and trade digital currency in simple and effective ways.

In this episode, Mayur and Jason discuss the challenges with crypto and marketing, his role as a CMO of a fast-growing crypto business, financial education, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Mayur (00:23)

Learning about Kraken (02:28)

Building the Kraken brand (05:13)

The problems and opportunities of crypto today (09:51)

Let’s talk about personalization and data (12:33)

Discussing the blockchain (17:30)

One last question (24:54)

Additional Resources:

Get in contact with Mayur here.

Learn more about Kraken here.

Learn more about us here.

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