How Clean Rooms Are Revolutionizing Data Marketing w/ Aaron Fetters, CEO of Transparent Partners Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

How Clean Rooms Are Revolutionizing Data Marketing w/ Aaron Fetters, CEO of Transparent Partners

March 02, 2023 • Simon Data • Season 1 • Episode 37

In this week’s episode of Data Unlocked, Jason sits down with Aaron Fetters, CEO and Managing Partner at Transparent Partners.

Aaron has spent over two decades delivering value for the world’s largest brands, from Procter and Gamble to Kellogg to comScore.

Today, he is using his expertise to help Transparent Partners reach their goals.

Transparent Partners is a boutique consulting company whose mission is to empower industry leaders to drive profitable business growth through better connected customer data, technology automation, and enhanced collaboration.

In this episode, Aaron and Jason discuss Clean Rooms, how they work compared to Google Analytics, how new data privacy laws are affecting the industry, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Aaron (00:40)

Let’s talk about Clean Rooms (07:37)

How privacy laws are changing everything (12:28)

The downfalls of DMPs (21:19)

One final question (23:01)

Additional Resources:

Get in contact with Aaron here.

Learn more about Transparent Partners here.

Learn more about us here.

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