Lessons Learned from BARK’s SVP of Data around How to Maximize Machine Learning Impact Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

Lessons Learned from BARK’s SVP of Data around How to Maximize Machine Learning Impact

February 21, 2023 • Simon Data • Season 1 • Episode 36

In this week’s episode of Data Unlocked, Jason sits down with Olly Downs, the SVP of Data, Analytics, and Machine Learning at BARK.

Prior to this, Olly held positions in big name companies, such as Zulily, Zillow Group, AdReady, and Microsoft Research.

Today, he leads BARK’s Data, Analytics and Machine Learning initiatives in order to enable quality data-driven decisions for the company.

BARK launched in 2012 with BarkBox, a monthly themed subscription of all-natural treats and toys for dogs. Today, they reach over 1.8 million dogs every month. And their goal is to “make dogs as happy as they make people.”

In this episode, Olly and Jason discuss machine learning and how it’s helping BARK learn more about their customers, the algorithmic work within the realms of data science, how to apply machine learning for marketing purposes, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Olly (00:41)

Olly talks more about his machine learning background (02:05)

Let’s talk about BarkBox! (07:16)

What sets the brand apart (12:56)

Machine learning applications that BARK leverages in marketing (14:50)

One last question (24:48)

Additional Resources:

Get in contact with Olly here.

Learn more about BARK here.

Learn more about us here.

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