Your Data-Driven New Year’s Resolution w/ Scott Breitenother, Brooklyn Data Co., Founder & CEO Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

Your Data-Driven New Year’s Resolution w/ Scott Breitenother, Brooklyn Data Co., Founder & CEO

January 10, 2023 • Simon Data • Season 1 • Episode 35

In this week’s episode of Data Unlocked, Jason sits down with Scott Breitenother, the founder and CEO of Brooklyn Data Co..

Before founding Brooklyn Data Co., Scott was the VP of Data & Analytics at direct-to-consumer mattress startup Casper.

Scott is an investor and advisor who specializes in building data driven organizations, and he’s used his expertise to found Brooklyn Data Co..

Brooklyn Data is a consultancy offering full-stack data and analytics team as a service. Their work is all about providing their clients with the technical skills, experience, and leadership to deliver best-in-class data capabilities.

In this episode, Scott and Jason discuss Scott’s experience at Casper, changes in the data marketing industry he saw in the last year, the importance of good customer segmentation, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Scott (00:31)

Have the metrics changed? (03:16)

It’s all about customer segmentation (05:14)

Advice from Scott (14:19)

What leveraging your data properly looks like (15:44)

One last question (23:33)

Additional Resources:

Get in contact with Scott here.

Learn more about Brooklyn Data Co. here.

Learn more about us here.

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