How Connected Products Are Changing the Retail Market w/ Cindy Brown & Keith Turco, MERGE Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

How Connected Products Are Changing the Retail Market w/ Cindy Brown & Keith Turco, MERGE

November 08, 2022 • Simon Data • Season 1 • Episode 33

In this week’s episode of Data Unlocked, Jason sits down with Cindy Brown, Chief Performance Officer at MERGE, and Keith Turco, Chief Growth Officer at MERGE.

Before taking her expertise to MERGE, Cindy was the founder and former CEO of Blue Moon Digital, a digital marketing agency.

She’s a digital marketing expert, and today, she’s using her knowledge at MERGE.

As for Keith, he is a seasoned marketing and advertising, and technology executive who started his career nearly two decades ago at AT&T.

Today, he is MERGE’s Chief Growth Officer.

For those of you who won’t know, MERGE is a company that merges storytelling with technology in order to make a meaningful difference in the human experience and promote health, wealth, and happiness in the world.

In this episode, Cindy, Keith, and Jason discuss connected products, how they work, why they’re changing the market, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Cindy and Keith (00:31)

A quick story (01:27)

How COVID changed the market for brands (11:23)

The potential uses of QR codes (19:33)

Final questions (20:53)

Additional Resources:

Get in contact with Cindy here.

Get in contact with Keith here.

Learn more about MERGE here.

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

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