The People and Process Behind MarTech w/ Pratik Kodial Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

All Episodes

Data Unlocked

The People and Process Behind MarTech w/ Pratik Kodial

October 18, 2022 • Simon Data • Season 1 • Episode 32

In this week’s episode of Data Unlocked, Jason sits down with Pratik Kodial, the founder and managing partner of Tapasya Investment Partners.

Before embarking on his hedge fund manager path, Pratik actually had a completely different career.

He was a data analytics and ecommerce expert as well as the VP of Marketing Effectiveness at JCPenney. Before that, he was a Senior Director of Pricing Analytics at Best Buy.

Pratik has had a long career in the data analysis industry, and is a subject matter expert in the space.

In this episode, he and Jason discuss how to execute a marketing strategy, taking campaigns from data to creative, how technology enables process, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Pratik (00:29)

Why efficient processes are more important than ever (01:52)

Enterprise process decay (11:25)

How tech enables good processes (15:46)

One final question (26:51)

Additional Resources:

Get in contact with Pratik here.

Learn more about us here.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!