How Snowflake Is Changing the Face of Marketing w/ Tim Fletcher, Senior Director of Product Marketing, Snowflake Artwork

Data Unlocked

On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.

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Data Unlocked

How Snowflake Is Changing the Face of Marketing w/ Tim Fletcher, Senior Director of Product Marketing, Snowflake

October 11, 2022 • Simon Data • Season 1 • Episode 31

In this week’s episode of Data Unlocked, Jason sits down with Tim Fletcher, Senior Director of Product Marketing at Snowflake.

Tim started his career as a business analyst at McKinsey & Company, then moved on to co-founding his own company, Stride Software, a Customer Data Platform.

However, that adventure ended in 2019, and today, he’s a Senior Director of Product Marketing at Snowflake.

For those who don’t know it, Snowflake is one of our partners here at Simon Data. Their work is all about the Data Cloud, a global network where organizations mobilize data with near-unlimited scale, concurrency, and performance.

In this episode, Tim and Jason discuss how Snowflake fits into the marketing space, how their governance section works, how they’re evolving, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

About Snowflake (00:41)

Success stories (08:51)

Back to marketing (16:35)

About governance (19:55)

What’s next? (24:24)

Final thoughts (26:55)

Additional Resources:

Check out the Modern Marketing Data Stack Report here.

Read Simon Data’s press release covering why we were named a Leader by Snowflake.

Get in contact with Tim here.

Learn more about Snowflake here.

Learn more about us here.

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