Data Unlocked
On the Data Unlocked podcast, we're interviewing data and customer experience leaders to discuss how they're using customer data to execute deeply personalized experiences. Learn more about Simon Data at: https://simondata.com There's an immense amount of data being produced today - and it is only a strategic asset if you know how to use it well. Within each episode, guests discuss with the CEO and co-founder of Simon Data, Jason Davis, where potential could be found to unlock the power of data.
Data Unlocked
Navigating Personalization in an Increasingly Privacy-Driven Marketing Landscape - with Steven Aldrich, Co-CEO and Co-Founder, Ragnarok
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Simon Data
Today, marketing teams need to stop collecting all data by default and instead think about "What's the right data?".
What data is required to drive:
- Effective customer engagement
- Personalization
- Proper customer marketing outcomes
According to Steven Aldrich of Ragnarok, many teams have built a model where they're collecting everything but then found after an audit that nobody was using it.
Check out the podcast to learn more.