Data Unlocked

Navigating Personalization in an Increasingly Privacy-Driven Marketing Landscape - with Steven Aldrich, Co-CEO and Co-Founder, Ragnarok

October 26, 2021 Simon Data
Data Unlocked
Navigating Personalization in an Increasingly Privacy-Driven Marketing Landscape - with Steven Aldrich, Co-CEO and Co-Founder, Ragnarok
Show Notes

Today, marketing teams need to stop collecting all data by default and instead think about "What's the right data?".

What data is required to drive:

  • Effective customer engagement
  • Personalization
  • Proper customer marketing outcomes

According to Steven Aldrich of Ragnarok, many teams have built a model where they're collecting everything but then found after an audit that nobody was using it.

Check out the podcast to learn more.