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Data Unlocked

Navigating Personalization in an Increasingly Privacy-Driven Marketing Landscape - with Steven Aldrich, Co-CEO and Co-Founder, Ragnarok

October 26, 2021 Simon Data
Navigating Personalization in an Increasingly Privacy-Driven Marketing Landscape - with Steven Aldrich, Co-CEO and Co-Founder, Ragnarok
Data Unlocked
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Data Unlocked
Navigating Personalization in an Increasingly Privacy-Driven Marketing Landscape - with Steven Aldrich, Co-CEO and Co-Founder, Ragnarok
Oct 26, 2021
Simon Data

Today, marketing teams need to stop collecting all data by default and instead think about "What's the right data?".

What data is required to drive:

  • Effective customer engagement
  • Personalization
  • Proper customer marketing outcomes

According to Steven Aldrich of Ragnarok, many teams have built a model where they're collecting everything but then found after an audit that nobody was using it.

Check out the podcast to learn more.

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Show Notes

Today, marketing teams need to stop collecting all data by default and instead think about "What's the right data?".

What data is required to drive:

  • Effective customer engagement
  • Personalization
  • Proper customer marketing outcomes

According to Steven Aldrich of Ragnarok, many teams have built a model where they're collecting everything but then found after an audit that nobody was using it.

Check out the podcast to learn more.