In this week’s episode of Data Unlocked, Jason sits down with Mike Mothner, the founder and CEO of Wpromote.
Mike started his career back in 2001, when digital marketing was still in its infancy. Even when advertisers were skeptical of this new industry, Mike followed his vision and founded his own company, Wpromote.
Since then, he has been at the head of Wpromote, a performance marketing agency focused on leveraging the powerful combination of best-in-class marketing experts with proprietary technology to drive transformative growth for their clients.
They have worked with some of the biggest brand names in the world, including Whirlpool, TransUnion, Frontier Airlines, and Jack Black Skincare.
In this episode, Mike and Jason discuss Wpromote’s work, what a winning digital marketing strategy needs, why brick and mortar brands should go digital, how the COVID-19 pandemic affected brick and mortar brands all around the world, and more.
Are you ready?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Meet Mike (00:48)
The effects of COVID on organizations (01:51)
How your data strategy can fit into a B2C strategy (13:04)
Did brands going B2C during COVID get it right? (20:10)
Let’s talk about the real winners (22:56)
If you were to have this conversation with anyone else, who would it be? (29:57)
Additional Resources:
Get in contact with Mike here.
Learn more about Wpromote here.
>>
Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!
In this week’s episode of Data Unlocked, Jason sits down with Mike Mothner, the founder and CEO of Wpromote.
Mike started his career back in 2001, when digital marketing was still in its infancy. Even when advertisers were skeptical of this new industry, Mike followed his vision and founded his own company, Wpromote.
Since then, he has been at the head of Wpromote, a performance marketing agency focused on leveraging the powerful combination of best-in-class marketing experts with proprietary technology to drive transformative growth for their clients.
They have worked with some of the biggest brand names in the world, including Whirlpool, TransUnion, Frontier Airlines, and Jack Black Skincare.
In this episode, Mike and Jason discuss Wpromote’s work, what a winning digital marketing strategy needs, why brick and mortar brands should go digital, how the COVID-19 pandemic affected brick and mortar brands all around the world, and more.
Are you ready?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Meet Mike (00:48)
The effects of COVID on organizations (01:51)
How your data strategy can fit into a B2C strategy (13:04)
Did brands going B2C during COVID get it right? (20:10)
Let’s talk about the real winners (22:56)
If you were to have this conversation with anyone else, who would it be? (29:57)
Additional Resources:
Get in contact with Mike here.
Learn more about Wpromote here.
>>
Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!