In this week’s episode of Data Unlocked, Jason sits down with Michael Kaminsky, the founder and CEO of Recast.
Michael is a trained econometrician with a background in healthcare and environmental economics.
Before founding Recast, he built the marketing science team at men’s grooming brand Harry’s Grooming.
Today, he is using his expertise to grow Recast.
Recast is a media measurement platform that helps marketing teams save millions of dollars of wasted advertising budget through a proprietary measurement model.
In this episode, Michael and Jason discuss how to measure marketing results for non-trackable channels, why Michael started Recast, how to allocate your marketing budget, the importance of upper funnel awareness, and more.
Ready to learn more?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Meet Michael (00:36)
The founding story of Recast (02:00)
From Meta and Google Analytics to upper funnel marketing (07:15)
Some examples from Michael (14:09)
It’s all about balance (19:48)
Bonus question (22:48)
Additional Resources:
Get in contact with Michael here.
Learn more about Recast here.
>>
Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!
In this week’s episode of Data Unlocked, Jason sits down with Michael Kaminsky, the founder and CEO of Recast.
Michael is a trained econometrician with a background in healthcare and environmental economics.
Before founding Recast, he built the marketing science team at men’s grooming brand Harry’s Grooming.
Today, he is using his expertise to grow Recast.
Recast is a media measurement platform that helps marketing teams save millions of dollars of wasted advertising budget through a proprietary measurement model.
In this episode, Michael and Jason discuss how to measure marketing results for non-trackable channels, why Michael started Recast, how to allocate your marketing budget, the importance of upper funnel awareness, and more.
Ready to learn more?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Meet Michael (00:36)
The founding story of Recast (02:00)
From Meta and Google Analytics to upper funnel marketing (07:15)
Some examples from Michael (14:09)
It’s all about balance (19:48)
Bonus question (22:48)
Additional Resources:
Get in contact with Michael here.
Learn more about Recast here.
>>
Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!