In this week’s episode of Data Unlocked, Jason sits down with Olly Downs, the SVP of Data, Analytics, and Machine Learning at BARK.
Prior to this, Olly held positions in big name companies, such as Zulily, Zillow Group, AdReady, and Microsoft Research.
Today, he leads BARK’s Data, Analytics and Machine Learning initiatives in order to enable quality data-driven decisions for the company.
BARK launched in 2012 with BarkBox, a monthly themed subscription of all-natural treats and toys for dogs. Today, they reach over 1.8 million dogs every month. And their goal is to “make dogs as happy as they make people.”
In this episode, Olly and Jason discuss machine learning and how it’s helping BARK learn more about their customers, the algorithmic work within the realms of data science, how to apply machine learning for marketing purposes, and more.
Ready to learn?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Meet Olly (00:41)
Olly talks more about his machine learning background (02:05)
Let’s talk about BarkBox! (07:16)
What sets the brand apart (12:56)
Machine learning applications that BARK leverages in marketing (14:50)
One last question (24:48)
Additional Resources:
Get in contact with Olly here.
Learn more about BARK here.
>>
Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!
In this week’s episode of Data Unlocked, Jason sits down with Olly Downs, the SVP of Data, Analytics, and Machine Learning at BARK.
Prior to this, Olly held positions in big name companies, such as Zulily, Zillow Group, AdReady, and Microsoft Research.
Today, he leads BARK’s Data, Analytics and Machine Learning initiatives in order to enable quality data-driven decisions for the company.
BARK launched in 2012 with BarkBox, a monthly themed subscription of all-natural treats and toys for dogs. Today, they reach over 1.8 million dogs every month. And their goal is to “make dogs as happy as they make people.”
In this episode, Olly and Jason discuss machine learning and how it’s helping BARK learn more about their customers, the algorithmic work within the realms of data science, how to apply machine learning for marketing purposes, and more.
Ready to learn?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Meet Olly (00:41)
Olly talks more about his machine learning background (02:05)
Let’s talk about BarkBox! (07:16)
What sets the brand apart (12:56)
Machine learning applications that BARK leverages in marketing (14:50)
One last question (24:48)
Additional Resources:
Get in contact with Olly here.
Learn more about BARK here.
>>
Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!