In this week’s episode of Data Unlocked, Jason sits down with Darren Rankine, Partner of Marketing Technology at Transparent Partners.
Darren started his career in marketing technology over two decades ago. He has worked with big brand names, including McDonalds, Accenture, and Plexure.
For the last four years, he’s been using his expertise to help Transparent Partners grow.
Transparent Partners is a media and marketing technology consultancy dedicated to helping clients navigate the complex digital landscape.
Their work is all about helping brands become familiar with the latest media and marketing technologies and implement these technologies for better returns.
In this episode, Darren and Jason discuss the main complexities in martech, how to choose the right CDP for your business, the marketing challenges CDPs can solve, and more.
Ready to learn?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Meet Darren (00:39)
How to choose the right CDP (01:37)
Marketing challenges solved with a CDP (05:54)
A quick visual for you (09:15)
First gen vs second gen (13:34)
The importance of a good operating model (20:31)
One final question (25:06)
Additional Resources:
Get in contact with Darren here.
Learn more about Transparent Partners here.
>>
Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!
In this week’s episode of Data Unlocked, Jason sits down with Darren Rankine, Partner of Marketing Technology at Transparent Partners.
Darren started his career in marketing technology over two decades ago. He has worked with big brand names, including McDonalds, Accenture, and Plexure.
For the last four years, he’s been using his expertise to help Transparent Partners grow.
Transparent Partners is a media and marketing technology consultancy dedicated to helping clients navigate the complex digital landscape.
Their work is all about helping brands become familiar with the latest media and marketing technologies and implement these technologies for better returns.
In this episode, Darren and Jason discuss the main complexities in martech, how to choose the right CDP for your business, the marketing challenges CDPs can solve, and more.
Ready to learn?
Let’s dive in.
Key Takeaways:
Intro (00:00)
Meet Darren (00:39)
How to choose the right CDP (01:37)
Marketing challenges solved with a CDP (05:54)
A quick visual for you (09:15)
First gen vs second gen (13:34)
The importance of a good operating model (20:31)
One final question (25:06)
Additional Resources:
Get in contact with Darren here.
Learn more about Transparent Partners here.
>>
Learn more about us here.
Follow us on LinkedIn, Twitter, and Instagram.
If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!