Data Unlocked

How Snowflake Is Changing the Face of Marketing w/ Tim Fletcher, Senior Director of Product Marketing, Snowflake

October 11, 2022 Simon Data Season 1 Episode 31
How Snowflake Is Changing the Face of Marketing w/ Tim Fletcher, Senior Director of Product Marketing, Snowflake
Data Unlocked
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Data Unlocked
How Snowflake Is Changing the Face of Marketing w/ Tim Fletcher, Senior Director of Product Marketing, Snowflake
Oct 11, 2022 Season 1 Episode 31
Simon Data

In this week’s episode of Data Unlocked, Jason sits down with Tim Fletcher, Senior Director of Product Marketing at Snowflake.

Tim started his career as a business analyst at McKinsey & Company, then moved on to co-founding his own company, Stride Software, a Customer Data Platform.

However, that adventure ended in 2019, and today, he’s a Senior Director of Product Marketing at Snowflake.

For those who don’t know it, Snowflake is one of our partners here at Simon Data. Their work is all about the Data Cloud, a global network where organizations mobilize data with near-unlimited scale, concurrency, and performance.

In this episode, Tim and Jason discuss how Snowflake fits into the marketing space, how their governance section works, how they’re evolving, and more.

Ready to learn?

Let’s dive in.


Key Takeaways:

Intro (00:00)

About Snowflake (00:41)

Success stories (08:51)

Back to marketing (16:35)

About governance (19:55)

What’s next? (24:24)

Final thoughts (26:55)


Additional Resources:

Check out the Modern Marketing Data Stack Report here.

Read Simon Data’s press release covering why we were named a Leader by Snowflake.

Get in contact with Tim here.

Learn more about Snowflake here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.


If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Show Notes

In this week’s episode of Data Unlocked, Jason sits down with Tim Fletcher, Senior Director of Product Marketing at Snowflake.

Tim started his career as a business analyst at McKinsey & Company, then moved on to co-founding his own company, Stride Software, a Customer Data Platform.

However, that adventure ended in 2019, and today, he’s a Senior Director of Product Marketing at Snowflake.

For those who don’t know it, Snowflake is one of our partners here at Simon Data. Their work is all about the Data Cloud, a global network where organizations mobilize data with near-unlimited scale, concurrency, and performance.

In this episode, Tim and Jason discuss how Snowflake fits into the marketing space, how their governance section works, how they’re evolving, and more.

Ready to learn?

Let’s dive in.


Key Takeaways:

Intro (00:00)

About Snowflake (00:41)

Success stories (08:51)

Back to marketing (16:35)

About governance (19:55)

What’s next? (24:24)

Final thoughts (26:55)


Additional Resources:

Check out the Modern Marketing Data Stack Report here.

Read Simon Data’s press release covering why we were named a Leader by Snowflake.

Get in contact with Tim here.

Learn more about Snowflake here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.


If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!