Reverse ETL is (not surprisingly) the opposite of the traditional ETL process. Its goal is to take data from your data warehouse and send it back to business intelligence, marketing, sales, and operations tools. This process then makes customer data actionable.
"Data warehouses contain a lot of data that is typically used to drive analytics, reporting, and so on. These unique data points and insights are locked inside the warehouse and only leveraged for analytics purposes. Reverse ETL allows you to instead take action on that data by syncing it into other business tools."
On our latest episode at the Data Unlocked Podcast, Jason Davis, CEO and Co-Founder at Simon Data; and Josh Curl, Co-Founder & CTO at Hightouch sit down and talk about Reverse ETL: What, How and Why It's Taking Off. Listen to this exclusive conversation on Reverse ETL, Hightouch, where people are getting stuck with data and how people can unlock better marketing with better data capabilities.